Pemberdayaan Desa Wisata Berbasis Community Based Tourism dan Digital Tourism di Kecamatan Kedewan Kabupaten Bojonegoro
DOI:
https://doi.org/10.30734/j-abdipamas.v10i2.5500Abstract
Kedewan District, Bojonegoro Regency, Indonesia, has diverse tourism potential, including energy and geoheritage tourism, agroforestry, culture, culinary attractions, and micro, small, and medium-sized enterprises (MSMEs). However, these resources require better integration to support local economic development. This community engagement program aimed to strengthen the capacity of tourism awareness groups (Pokdarwis), village governments, and MSME actors through Community-Based Tourism (CBT) and digital tourism approaches. Conducted on May 11, 2026, the program involved 38 participants and applied Participatory Action Research (PAR) through tourism potential mapping, training, mentoring, and participatory evaluation. Activities focused on tourism package development, digital promotion, and the introduction of KAGET (Kedewan Geopark Trip) as a destination branding initiative. The results indicated improved participant understanding of integrated tourism management, visitor services, digital marketing, and MSME product integration. KAGET provides an initial foundation for coordinated tourism promotion. Further mentoring and evaluation are needed to strengthen implementation and ensure sustainable economic benefits for local communities.
Keywords: Community-Based Tourism; digital tourism; community empowerment; tourism packages; Kedewan Geopark Trip.
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