Development of Interactive Teaching Modules in Digital Marketing Learning to Improve Vocational High School Students' Learning Outcomes
Abstract
use of less interactive text teaching modules makes students less enthusiastic and have difficulty in understanding the concept of digital marketing in depth so that it can affect the learning outcomes of these students. This study aims to develop an interactive module in digital marketing learning to improve the learning outcomes of vocational high school students. The research method is Research and Development (R&D) with the ADDIE method type which includes the stages of analysis research (analyze), design stage (design), development stage (development), implementation stage (implementation), and evaluation (evaluation). The interactive module developed contains digital marketing learning materials, interactive evaluations, and multimedia content accessed via Android devices. The results of validation by material experts, language experts, and media experts showed that the interactive module developed was declared very feasible to use. Product trials were conducted on 40 vocational high school students who were divided into two groups, namely the experimental group and the control group. The results of the study showed that the use of interactive modules significantly improved student learning outcomes. The research results show that the use of interactive modules significantly improves student learning outcomes. Furthermore, student responses to the interactive modules were very positive, both in terms of ease of use, appeal, and efficiency. Therefore, these interactive modules are effective in digital marketing learning to improve student learning outcomes.
References
Agustiani, I. N., Zebua, R. S. Y., Kusyanda, M. R. P., Rusdiani, N. I., Hayani, N., Rizal, A. A., Efitra, E., & Safitri, N. (2024). Buku Ajar Digital Marketing. PT. Sonpedia Publishing Indonesia. https://books.google.co.id/books?id=cYfyEAAAQBAJ
Aisyah, S. (2024). Interactive Multimedia Development Assisted by I Spring Suite 10 Integrated SETS
( Science , Environment , Technology , Society ) Approach to Improve High School Students ’
Critical Thinking Skill. 5(2), 483–493.
Andini, D. A. (2022). Pengembangan E-Modul Bisnis Online Berbasis Android guna Menumbuhkan Minat Berwirausaha Siswa Kelas XI BDP di SMK Negeri 10 Surabaya. 6, 10900–10910.
Ardhiniswari, R. S., Subroto, W. T., & Jacky, M. (2020). Pengambangan Media Digital Picture Book Berbasis Tematik Integratif Untuk Meningkatkan Hasil Belajar Siswa Kelas V Sekolah Dasar . 8(3), 363–371.
Ardiansa, J., Sukartiningsih, W., & Subroto, W. T. (2023). Pengembangan Media Kartu Gambar Digital untuk Meningkatkan Kemampuan Kognitif dan Rasa Cinta tanah Air pada Pembelajaran IPS Siswa Kelas V di Sekolah Dasar. 4, 163–172.
Bada, S. O. (2015). Constructivism Learning Theory: A Paradigm for Teaching and Learning. IOSR Journal of Research & Method in Education (IOSR JRME), 5(6), 66–70. https://doi.org/10.9790/7388 05616670
Bahtiar, A., & Sulistyowati, R. (2019). Pengembangan Media Pembelajaran Crossword Puzzle Digital Kompetensi Dasar Menjelaskan Konsep Pemasaran Online Kelas XI Bisnis Daring Dan Pemasaran SMK Negeri 4 Surabaya. 07(03), 618–624.
Branch, R. M. (2009). Instructional Design: The ADDIE Approach. Springer US.
Budiharti, R., & Waras, N. S. (2018). Analysis of student’s scientific attitude behaviour change effects blended learning supported by I-spring Suite 8 application. Journal of Physics: Conference Series, 1022(1), 12024.
Dalimunthe, S. K., & Roza, D. (2021). Development Of Ispring Presenter - Based Learning Media To Increase Students Learning Outcomes On Oil Materials. 159–165.
Firdha, N., & Zulyusri. (2022). Penggunaan iSpring Dalam Pengembangan Media Pembelajaran Interaktif. 6(1), 101–106.
Hake, R.R (1999,April). Analyzing change/gain scores
Hanatan, R. B., Yuniastuti, E., & Prayitno, B. A. (2023). Developing Discovery Learning-based Interactive Digital Modules to Increase Students ’ Learning Interest. 27, 81–98.
Himmah, F., & Martini. (2017). Pengembangan Multimedia Interkatif Menggunakan Ispring Suite 8 Pada Sub Materi Zat Adiktif Untuk Meningkatkan Hasil Belajar Siswa SMP Kelas VIII. 2, 73–82.
Juliana, I., & Sulistyowati, R. (2023). Pengembangan E-Modul Interaktif Berbasis Aplikasi Book Creator Mata Pelajaran Produk Kreatif Dan Kewirausahaan Kelas XI BDP SMK PGRI 13 Surabaya. 11(3), 328–334.
Kartomo, T. K., Sepriano, S., & Gustiani, W. (2025). Buku Ajar Pengantar Digital Marketing. PT. Sonpedia Publishing Indonesia.
Khasanah, N., & Setyasto, N. (2024). Development of Interactive Mobile Learning ( IMOLE ) Learning Media Assisted by iSpring Suite to Improve IPAS Learning Outcomes in Elementary Schools. 10(6), 3123–3130. https://doi.org/10.29303/jppipa.v10i6.7098
Lestari, A. P., & Alamsyah, M. (2020). Prosiding Seminar Nasional Sains Peningkatan Hasil Belajar Fisika
Melalui Penerapan Media Pembelajaran Interaktif Berbasis Ispring Suite 9. 1(1), 99–102.
Mufidah, N., Tika, D.N., & Yunika, L. N. (2022). Kepraktisan E-Modul Berbasis Project Based Learning
Muskhir, M., Luthfi, A., Julian, R., & Fortuna, A. (2023). Exploring iSpring Suite for Android Based Interactive Instructional Media in Electrical Lighting Installation Subject. International Journal of Interactive Mobile Technologies (iJIM), 17(22), 67–84.https://doi.org/10.3991/ijim.v17i22.42625
Pada Materi Vektor. Jurnal Derivat, 9 (1), 104-112.
Nasution, H. N., Hidayat, T., Nasution, S. W. R., Zainy, A., Nasution, N. F., & Fauzi, R. (2023). Bahan Ajar Aplikasi Belajar Media Interaktif dengan iSpring Suite 8. Penerbit NEM.
Octavianis, R., Harti., Wulandari, S. S., & Patrikha, F. D., (2021). Pengembangan Bahan Ajar Berbabis E-Modul Mata Kuliah Komunikasi Perkantoran Pada Mahasiswa S1 Pendidikan Administrasi Perkantoran di Unesa 9, 362–369.
Nurjanah N., Sudaryat Y., Kuswari U,. (2023). ATP, Modul Ajar, Dan Evaluasi Kurikulum Merdeka
Bahasan Sunda. GoresanPena.
Qayyuumu, S., Mahartania, G., Luh, N., Nuraini, S., & Ahdhianto, E. (2021). Pengembangan Multimedia
Interaktif Matematika Berbasis Ispring Materi FPB Dan KPK untuk Siswa Kelas IV Sekolah Dasar.
1(6), 430–439.
Rifqah, A., Alam, P., Asdar, M., Munizu, M., Nur, A., Mappanyompa, B., Kadir, A. R., Munir, A. R., Pono,
M., & Alam, S. (n.d.). Social Media Marketing Teori dan Praktik UMKM
Sadiman, Rahardjo, Haryono, & Harjito. (n.d.). Media Pendidikan: Pengertian, Pengembangan, dan
Pemanfaatannya. Rajawali Press.
Sanjaya, G. F. (2020). Pengembangan Media Pembelajaran QR Card Pada Materi Atribut Produk Mata Pelajaran Pentaan Barang Dagang Siswa Kelas XI Pemasaran Di SMK Negeri 4 Surabaya. 8(3), 939–945.
Saputro, B. (2017). Manajemen Penelitian Pengembangan ( Research & Development ) Bagi Penyusun Tesis Dan Disertasi Aswaja Pressindo.
Sigit Wibowo, M. N. Wangid, & F. M. Firdaus. (2025). The relevance of Vygotsky's constructivism learning theory with differentiated learning in primary schools. Journal of Education and Learning (EduLearn), 19(1), 431–440. https://doi.org/10.11591/edulearn.v19i1.21197
Sugiyono. (2014). “Metode Penelitian Kuantitatif Kualitatif dan R & D. Penerbit CV. Alfabeta.
Thampinathan, S. (2022). The Application of the Constructivism Learning Theory to Physician Assistant Students in Primary Care. Education for Health, 35(1), 26–30. https://doi.org/10.1080/
Utami, T., Nurdiansyah, N., Azizah, I. S., Rukmana, A. Y., Pradnyana, I. M. A., Pratiwi, P. Y., Aris, V.,
Wulandari, F., Awa, A., Erwin, E., & others. (2024). Buku Ajar Bisnis Digital. PT. Sonpedia Publishing
Indonesia.
Vygotsky, L. S. (1978). Mind in Society: The Development of Higher Psychological Processes. Cambridge,
MA: Harvard University Press.
Yulfita, A., Fakho, R. N., Rahman, M. S. A., & Khaerudin, B. (2024). Modul Bisnis Digital: Pemasaran
Digital,Branding, &Promosi. Center for Development, Empowerment, and Policy (CEDEP) President University.
Downloads
Published
How to Cite
Issue
Section
Citation Check
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
